Harvard Business School – “Strategic Perspectives in Nonprofit Management” Back Page
Our General Manager, Ms. Yvonne Yeung obtained a scholarship from the Harvard Business School Association of Hong Kong for attending the “Strategic Perspectives in Nonprofit Management” Programme at the Harvard Business School in 2010.

This intensive six-day residential programme took place at the School in Boston, USA. It was targeted at leaders of public-serving nonprofit organizations, and enrollment was limited to a select group of CEOs, Presidents and Executive Directors with responsibility for shaping the direction, mission, policies, and major programmes of their organizations.

The strategy-oriented programme offered us a great opportunity to review our mission and strategy and gave us valuable insight on the essence of “Service Excellence”. It provided us a review framework where the concept of “customers’ preference” is the key driver. Under this key driver, four elements (service offering, funding mechanism, employee management and customer management) would be reviewed and tuned to reinforce with each other. Such management concepts would help us achieve a more life-long sustainability and meet challenges in Hong Kong more efficiently.